Savina by Bosa is a stunning residential tower located in the vibrant Little Italy neighborhood of San Diego. It's a sleek and modern building that offers luxurious living spaces with incredible views of the city and the bay. The architecture is contemporary and eye-catching, and the interiors are designed with a focus on elegance and comfort.
I was asked to create a brand identity that resonated with the concept of coastal luxury living, emphasizing the unique blend of elegance and cultural vibrancy that Savina represents.
The logo and branding design was driven by a desire to convey a sense of sophistication and modernity with an aim to create a visual identity that communicates the luxurious yet dynamic lifestyle that Savina offers.
Sales Gallery designs created an immersive experience by replicating the environment of Savina within the gallery to transport customers into the future space they could call home.
Consistency across various mediums, both digital and print, was crucial for reinforcing the brand image. The collateral echoes the coastal luxury theme, showcasing the lifestyle, amenities, and unique selling points of Savina. High-quality imagery, compelling copy, and a cohesive design work together to create a powerful narrative around the property.
The result is a brand that speaks directly to those seeking a blend of coastal tranquility and urban excitement. The sales gallery, in particular, serves as a tangible expression of the lifestyle offered by Savina, making it easier for potential buyers to envision themselves living in this luxurious space.